4 C's: The modern marketing replacement to the 4 P's

Marketing Mix Analysis for Goethe Institute Based on 4P and 4C 4c marketing mix A winning integrated marketing strategy identifies the right balance of elements within the marketing mix and is able to take the four P's and 4c marketing mix The four Ps or marketing are a “marketing mix” comprised of four key elements—product, price, place, and promotion

4club slot Examining the relevance of 4P and 4C models in modern business marketing with real-world examples